Earthform Studio / Digital Discoverability
Can AI find and recommend your business?
AI Discoverability & Search Visibility Audit
Discover how your business appears across AI-powered search, Google and the wider web — and receive a detailed, personalised plan to improve your visibility, strengthen your digital presence and make it easier for customers to choose you.
From search visibility to customer experience. Real findings. Clear priorities. Practical recommendations.
01 — Context
The way customers discover businesses is changing.
Customers now discover businesses through a mix of Google Search, Google Maps, AI-powered answers, review platforms, websites and social media. They may search by your name — but just as often by need, location, preference, occasion or a very specific requirement.
The question is no longer simply whether you have a website. It is whether your digital presence gives enough clear, reliable information for you to be found and considered in the searches that matter.
02 — Scope
What we investigate.
01
AI search and recommendations
What AI-powered platforms say about you, and whether you appear when customers ask for businesses like yours.
02
Google Search visibility
Observed results for branded, category, service and location searches in your markets.
03
Google Maps and business profiles
Completeness and accuracy of your public listing information.
04
Website SEO and technical accessibility
Indexability, structure, structured data, performance and language versions.
05
Website clarity and customer journey
Whether a first-time visitor understands your offer and knows how to act.
06
Business information and online presence
Accuracy and consistency of the public information customers rely on.
07
Business insights and opportunities
What the evidence means for your visibility — and where the opportunities are.
08
A practical, prioritised action plan
What to do now, next and later — with exact steps.
The exact scope depends on the purchased audit and the data available for your business.
03 — Outcomes
What you will discover.
- 01Where your business currently appears
- 02Which relevant searches do not surface your business in tested results
- 03What AI systems say about your business
- 04Whether important information is missing or inaccurate
- 05Which practical actions would most improve your visibility
- 06Where your website and digital presence create confusion
- 07What should be improved first
04 — Process
How it works.
Step 1
Purchase your audit
One audit with comprehensive scope and a practical action plan.
Step 2
Tell us about your business
A short, conversational questionnaire. We find what we can and ask you to confirm.
Step 3
We review your digital presence
Our system collects evidence across the relevant search, AI and web channels.
Step 4
Findings become recommendations
Evidence is analysed and translated into practical, prioritised actions.
Step 5
Receive your report
A personalised PDF report and implementation roadmap, reviewed before delivery.
05 — Deliverable
Your personalised report.
Each report contains real findings, the evidence behind them, examples, specific recommendations and a 30/60/90-day action plan. Every finding is labelled as a verified observation, an interpretation, a recommendation — or as not assessed when evidence was unavailable.
View the sample reportCasa Alecrim (fictional)
Your AI Discoverability & Search Visibility Report
A personalised assessment of how your business is found, understood and presented across search, AI and the wider web.
Diagnostic summary
Most important findings
- Absent from tested queries such as “quiet guesthouse Évora old town” in the UK English market.
- AI answers describe the property as having a pool — not confirmed by the website (verified inaccuracy).
- Google listing links to a booking platform rather than the direct booking page.
Illustrative data for a fictional business. Search and AI results vary by location, language, device and time.
06 — Who it's for
Independent businesses, anywhere.
Physical, service-area and online-only businesses — in one market or many, in one language or several.
Boutique hotels & guesthouses
Direct bookings, location, amenities and guest information.
Restaurants, cafés & bakeries
Menus, hours, reservations and dining occasions.
Beauty, spas & wellness
Treatments, prices, practitioners and booking journeys.
Artists, makers & designers
Commissions, workshops, studio visits and purchasing.
Independent shops & online retail
Product discoverability, shipping, returns and trust.
Professional services
Expertise, service scope, coverage and enquiries.
07 — Pricing
One audit, a clear plan.
08 — About
Earthform Studio.
Earthform Studio is a strategic marketing and communications consultancy helping independent businesses bring clarity, consistency and direction to their marketing. This audit brings that consultancy thinking to the new reality of search and AI-powered discovery.
More about the studio09 — Questions