Illustrative sample — fictional data
01 — Executive summary
Casa Alecrim (fictional)
Boutique guesthouse · 9 rooms · Évora, Portugal
The guesthouse is easy to find by name but rarely surfaces when travellers describe what they want. AI platforms recognise it inconsistently and, in one case, describe a pool that does not exist. The most urgent action is correcting core business information across listings, then clarifying who the stay is for on the homepage.
Diagnostic summary
| Google Search visibility | Limited | Appears for branded queries; absent from 9 of 12 tested category queries. |
| AI discoverability | Emerging | Recognised by name on 2 of 3 assessed platforms; rarely in category recommendations. |
| Business information consistency | Inconsistent | Two phone numbers and an outdated check-in time across listings. |
| Website technical readiness | Adequate | Indexable and fast on mobile; missing structured data and hreflang. |
| Website communication clarity | Limited | Homepage does not state who the stay is for or what makes it distinct. |
| Customer journey effectiveness | Not assessed | Booking engine blocked automated inspection; reviewed manually only in part. |
Qualitative ratings based on transparent criteria. No single overall score is given.
Five most important findings
- Absent from tested queries such as “quiet guesthouse Évora old town” in the UK English market.
- AI answers describe the property as having a pool — not confirmed by the website (verified inaccuracy).
- Google listing links to a booking platform rather than the direct booking page.
- No English-language page explains parking, a frequent question in public reviews.
- Three competitors with clearer room descriptions are cited more often in AI answers.
Existing strengths
- Strong review sentiment around breakfast and hosts (public reviews).
- Fast mobile performance on tested pages.
- Consistent name and address across main listings.
03 — Search visibility
| Query | Market · lang · device | Observed |
|---|---|---|
| “Casa Alecrim Évora” | UK · en · mobile | 1 |
| “boutique guesthouse Évora” | UK · en · mobile | Not in top 20 |
| “quiet places to stay Évora old town” | DE · de · desktop | Not in top 20 |
| “guesthouse Évora with parking” | PT · pt · mobile | 14 |
Single observations at one point in time — not universal rankings.
04 — AI discoverability
Grounded AI search (provider A)Recommend a small, quiet guesthouse in Évora's old town.Mentioned: No
2 competitor sites, 1 travel blog
2 competitor sites, 1 travel blog
Grounded AI search (provider B)What do you know about Casa Alecrim in Évora?Mentioned: Yes
Booking platform listing
Booking platform listing
Consumer AI platform C—Mentioned: Not assessed
No authorised integration available
No authorised integration available
16 — 30/60/90-day plan
First 30 days
- — Correct phone number and check-in time on all listings
- — Point Google listing to the direct booking page
- — Add parking and arrival information in English
Days 31–60
- — Rewrite homepage introduction around the guest it suits best
- — Add structured data for the lodging business
- — Publish German-language room pages
Days 61–90
- — Create a local guide to the old town grounded in host knowledge
- — Repeat key query and AI prompt tests to measure change