What's included
Ten lenses on how customers find — and choose — you.
One comprehensive audit, assessed against the data available for your business. Anything we could not assess is clearly marked as such.
Module A
Business information & online presence
We match your business across public sources — name, website, address, phone, category and profiles — and flag inconsistencies or uncertain matches.
Module B
Google Search visibility
Branded, category, service, location, need-based and high-intent queries, tested for your markets, languages and devices via an authorised results provider. Positions are reported as observed, never as a universal ranking.
Module C
Google Maps & local search
Public listing data — name, address, category, hours, website link, reviews, photos and attributes — assessed for completeness and accuracy, with local visibility checks where applicable.
Module D
AI search visibility
Branded, category, location, service and needs-based prompts on the AI search platforms we actually support. We store full responses, mentions, citations and verified inaccuracies. Platforms we can't test reliably are marked not assessed.
Module E
Website discoverability & content
Indexability, structure, structured data, performance and language versions — plus whether a first-time visitor understands what you offer, who it's for, where you operate and how to book or enquire.
Module F
Business insights & opportunities
What the evidence means for your business: the visibility gaps worth closing and the opportunities worth pursuing, explained in plain language.
Module G
Prioritised recommendations
Every recommendation is placed into Now, Next or Later — so you always know what to do first and what can wait.
Module H
Practical action plan
A tailored plan written for small teams, with exact steps, the page or platform affected, estimated effort and how to verify each improvement.
Module I
Supporting evidence & methodology
Every finding traces back to a recorded observation with its source, parameters and timestamp. The methodology is explained so you can judge the evidence yourself.
Module J
Personalised PDF report
Your complete report as a beautifully typeset, downloadable PDF — also available securely in your dashboard.
Every finding is classified.
So you always know what is fact, what is interpretation and what is advice.
- Verified observation — directly recorded, with source and time.
- Evidence-supported interpretation — reasoned from observations.
- Recommendation — what to change, how, and how to verify it.
- Unverified or unavailable — gaps, stated openly.